If you’re an owner or manager, you might need restaurant contactless ordering and payments technology for your dining spot if and when we finally tame COVID-19.
Why?
In the last several years New York University graduate student Julia Maritz and her colleagues at N.Y.U.’s Center for Genomics and Systems Biology analyzed genetic material on 80 $1 bills and found roughly 3,000 types of organisms, including bacteria linked to pneumonia, food poisoning and staph infections.
Restaurant menus aren’t much better for the germaphobe which we basically all are or will become when this COVID thing ends.
Says one professional cleaning publication:
Restaurant menus may harbor more germs and bacteria than any other surface in foodservice locations. According to studies, menus can have bacteria counts as high as 185,000 per square centimeter-far more than a toilet seat.
People who say restaurants are dead are regurgitating conventional wisdom and wrong. The people want to wine and dine again!
Restaurant Contactless Ordering and Payments Defined
Bottom line, everybody will be eager to visit your restaurant or get delivery post COVID-19 but you better be prepared for scores of squeamish customers who will scream “don’t touch me” more than a little kid throwing a tantrum when nudged to go to bed.
So what are the contactless ordering and payment solutions for your restaurant?
We at Ethical Pay Pro can set you up with an online platform with digital solutions like Websites999 that turn your menu into a mobile-responsive (it looks good on your smartphone) website for about $10/month.
If you are in a city where indoor and outdoor dining is shut down due to the pandemic, you can hire an in-house delivery driver instead of forking over 30% of your profits to Uber Eats or some other delivery service.
Once we achieve herd immunity with the vaccinations and people can visit your restaurant, you can avoid the sanitation horrors described above with contactless ordering and payment.
POS Integrations
A couple is at home discussing where to eat out. Meanwhile, at your restaurant, you are ready for them and others because you have completely integrated your point-of-sale (POS) system with a provider like Quantic. A POS is basically your cash register or ordering terminal but with modern technology like Bluetooth dongles. A POS features the ability to digitally enter and track orders and process payments.
The couple decides on your restaurant. They sit down and can scan a QR code with their smartphone camera to browse menu choices without ever handling a menu. After eating, the waiter brings the bill with another QR code. They can pay and add a tip on their phones with either a credit or debit card, Apple Pay or Google Pay.
Say No to Card Processing Fees
As a restaurant owner, you know that credit and debit card processing fees take a huge chunk out of your profits. We have a program where you can pay a low-cost flat fee and pay zero credit card processing fees.
One solution is to pass the fee on to the customer. For example, if the total bill is $100 even, the customer would pay $103.50 if paying with a credit card. You would pay zero credit card processing fees on this transaction.
If the customer pays with a debit card, you pay 1.25% of the bill total AND $0.25. So, if the bill is $100 even, you would pay a $1.50 processing fee and pocket the remaining $98.50.
You can offer incentives for the couple to pay with debit card or cash to avoid fees. You can also incentivize them with credit card reward points to lesson your credit card fees. If your server explains all options clearly and transparently, there will be minimal pushback from your customers and you will lower fees and a more profitable restaurant.
Pass On Restaurant Credit Card Fees & Cash Out
Let’s give you a real-worlxample. We know of a restaurant owner using our platform that had credit and debit processing fees that totaled about $18,000 prior to using our system that passes those fees on the customer. This restaurant owner had to gross about $80-110k annually to remain financially healthy.
After using our system, the restaurant’s annual fees plummeted to $1200 and the owner only had to gross between $22-44k annually to earn good coin.
There is no question that restaurants have taken a Mike Tyson-sized body blow from COVID. In 2021, there will be serious pent-up demand to eat out when things improve. Customers will demand a restaurant experience with technology that is safer and more convenient.
If you want to not only save your restaurant but thrive in this new environment, contact us for a free consultation.